Burel Factory is a Portuguese heritage brand rooted in the traditions of Serra da Estrela, where ancestral wool craftsmanship meets contemporary design and innovation. As part of the design and digital team, I was responsible for creating social media content, including Instagram posts, stories, reels, and video assets, as well as newsletters and visual materials for digital and Google ads. My work focused on translating the brand’s artisanal legacy and sustainable vision into engaging visual storytelling across platforms.